Live consumer marketing specialist ID is promoting the launch of the Lynx Triple Blade shaving system in about 1,000 stores across the UK. Brand owner Elida Faberge appointed the company for the campaign that involves bathroom sets and male models.
The promotion is taking place in pharmaceutical and grocery stores and involves actors shaving as if they were going out for the evening rather than first thing in the morning.
'Feedback from customers and store managers has been fantastic,' said ID senior account executive Sarah Gregory. 'It's a tongue-in-cheek approach. The set also looks very stylish.'