Lumacoustics reveals result of Dragons' Den investment: exclusive

An event supplier picked up the backing of Dragons’ Den duo Deborah Meaden and Peter Jones last night, and Event has the exclusive story of how the business is doing since the deal.

Lumacoustics reveals result of Dragons' Den investment: exclusive
Lumacoustics reveals result of Dragons' Den investment: exclusive

Lumacoustics duo Tom Hogan and Tim Williams demonstrated their YrWall grafitti wall product on the BBC show and managed to secure £50,000 investment for 40% of the firm. The Dragons’ were impressed not only with the profitability of the YrWalll, but also its potential to open up to other markets.

Event readers will recall the YrWall received a handy publicity boost with its appearance at the Event Awards last year, and Williams admitted initially the plan had been to use the Dragons’ Den appearance for the same purpose.

"We were approached by the BBC who knew us from some work we had done for them in the past," said Williams. "We thought we had nothing to lose, and actually we gained quite a lot."

Jones is apparently keen to licence and franchise the YrWall technology whereas Meaden, who Williams said has been very ‘hands-on’ since the show filmed in May, wants to push the product into arcades and make use of its ability to print t-shirts immediately after a user has produced a design on its surface.

Until the show 95% of the firm’s business came from events and there is no doubt the BBC exposure will pique the interest of potential clients – even presentations that fail to garner investment regularly increase sales after the televisual airing.

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