Lululemon to host silent disco yoga session in London

Sportswear brand Lululemon will launch its Unroll Europe tour with a silent disco-inspired yoga session in London on Sunday (6 September).

The European yoga tour will kick off with a silent disco session in London (@lululemonUK)
The European yoga tour will kick off with a silent disco session in London (@lululemonUK)

Lululemon’s global brand ambassador and yogi Eoin Finn, as well as London ambassadors Becky Farbstein, Tania Brown, Celest Pereira, Elodie Frati and Jody Shield, will host the one-and-a-half hour session, which will offer participants a unique take on the traditional practice. 

Those keen on attending have been asked to register via the Eventbrite website, and they will need to bring their yoga mat along with them. Headsets will be provided on the day. 

The free event will take place at Duke of York Square. Gates to the space will open at 11.30am and the session will commence at 12pm.

Following the London event, Finn, along with other local and global brand ambassadors, will travel to another four European countries.  

Tour dates:

  • Paris – 10 September
  • Zurich – 12 September 
  • Munich – 14 September
  • Stockholm – 17 September 

Yogis and fans of the brand will be able to follow the happenings via the social media hashtag #unrolleurope.

United Biscuits brand Go Ahead opted for a yoga-focused activation in May, by opening a one-day Laughter Yoga Studio in the capital. 

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