Lucozade launches festival road trip competition

Drink brand Lucozade Energy has paired with five UK festivals to offer music fans weekend tickets and their own chauffer every day until 31 May.

Lucozade launches festival road trip competition
Lucozade launches festival road trip competition

The road trip, managed by integrated agency Billington Cartmell, offers competition winners weekend tickets to V Festival, T in the Park, Latitude, Global Gathering or Beach Break Live for them and two friends.

Each of the 93 winners will be picked up from their home and driven to the festival in a reconditioned VW camper van. They will get a lift home in their van after the festival weekend.

Matt McKie, senior brand manager for Lucozade Energy, said: "We are proud to be partnering with well-established festivals such as V Festival and T in the Park. These platforms provide the perfect opportunity to reach a wide range of consumers and inject excitement and consumer relevance into the brand."

For a chance to win a road trip, consumers must enter the codes found on limited edition Lucozade Energy bottles into the Lucozade website.

The road trip offer is part of a £2m campaign, also run by Billington Cartmell, which includes sampling and experiential activity at the five festivals.

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