Lounge helps EA find an MC for the future

Tasked with finding the country’s most talented MC by entertainment software giant EA Games, agency The Lounge staged an X-Factor-style three-month UK hunt, which culminated in a final on 19 November.

Tasked with finding the country’s most talented MC by entertainment software giant EA Games, agency The Lounge staged an X-Factor-style three-month UK hunt, which culminated in a final on 19 November. The Big in the Game finale, at bar 93 Feet East on London’s Brick Lane, gave contestants the chance to win a collaboration with beat box artiste Killa Kela, which would feature on EA’s FIFA Street 2. A panel of musicians and producers, which included Ms Dynamite, judged the acts. The Big in the Game national search visited Manchester, Birmingham, Glasgow and London and included “taster” and “master” classes in MC’ing, DJ’ing, street art, music producing and street dancing.

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