Louis Vuitton launches immersive exhibition during LFW

Louis Vuitton unveiled its Series 3 exhibition today (21 September) as part of London Fashion Week (LFW).

Louis Vuitton's Series 3 exhibition delves into the world of its creative director, Nicolas Ghesquière
Louis Vuitton's Series 3 exhibition delves into the world of its creative director, Nicolas Ghesquière

Located adjacent to Somerset House at 180 Strand in London, the multi-room exhibition will take visitors on a journey through the creative influences behind creative director Nicolas Ghesquière’s AW 2015/16 collection. 

Highlights of the exhibition include a geodesic dome that references the structure built for the fashion show at the Fondation Louis Vuitton in Paris back in March. It will include voiceovers by Adèle Exarchopoulos, who discusses how the collection came to be.

A Louis Vuitton trunk filled with Ghesquière’s inspirations will be situated in the centre of the room, and in another area, artisans will demonstrate how the label’s La Petite Malle and Dora bag designs are made.

There will also be opportunities to relive the catwalk show via video, view the collection’s accompanying accessories range, visit a walk in wardrobe comprising key pieces from the collection, and view campaign imagery shot by Juergen Teller and Bruce Weber.

The exhibition will open from 10am to 8pm until 18 October. Both self-guided and guided tours are available, and a number of fashion industry insiders are hosting talks throughout the exhibition's residency. 

Louis Vuitton delivered its Series 1 exhibition in Shanghai and Tokyo earlier in the year, meanwhile Series 2 visited the cities of Beijing, Los Angeles, Seoul and Rome. 

The designer label selected Fisher Productions as its production partner for the exhibition. The company supplied all AV, lighting and staging for Series 3, and a team of Fisher's project managers will remain on-site to produce a number of special events held within the exhibition space over the next month.

Ghesquière said: "In this digital era, fashion shows are diffused online and immediately accessible for the public, but it takes more than that to feel the ambience and share the intense creativity, energy and emotion around one show.

"This is what we want to share with a large public worldwide. The exhibition is conceived as a total, physical and interactive immersion inside Louis Vuitton's [Autumn/Winter 2015] fashion show."

Philippa Bowers, client services director at Fisher Productions added: "Fisher are delighted to be the production partner on this incredible project, the 11 rooms in the exhibition are all radically different and each is an experience in itself so it is an interactive experience from start to finish.  

 "Together with Louis Vuitton we have transformed a stark, disused office block on the Strand into  a totally unique and  truly visceral experience.  It was a privilege to work with the creative teams at Louis Vuitton and the end result is absolutely spectacular."

At the end of May the LVMH label unveiled the case that will be used to carry the America's Cup Trophy, which featured the iconic Louis Vuitton logo. 

More London Fashion Week SS16 news:

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