L'Oréal hands Fisher extended Colour Trophy account

L'Oréal has awarded Fisher Productions the account to produce the L'Oréal Professionel Colour Trophy Backstage Live 2016, including the Irish grand final in Dublin and the UK grand final in London.

It is the first time Fisher has been selected to produce and manage the UK final
It is the first time Fisher has been selected to produce and manage the UK final

It is the first time the agency has won the hairdressing competition’s UK Grand Final, which will be held at The O2 Intercontinental in London. It is the fifth year that Fisher has managed and produced the Irish Grand Final and Colour Trophy Tour.

The latter event has rebranded to become Colour Trophy Backstage Live 2016. It will take place in nine regional venues across the UK and Ireland in April, while both finals will take place in June.

The agency was awarded the work following a four-way pitch.

Naomi Ambrose, account director at Fisher, said: "We are absolutely thrilled to be working with the teams at L’Oréal Professionel once again and are delighted to be producing the UK Grand Final. We are excited to be bringing in a host of new immersive ideas and digital solutions to engage guests on their journey throughout each event.   

"It’s a fantastic event to be involved with, packed with energy, talent and passion, celebrating the very best hairdressing talent in the UK and Ireland and we can’t wait to get to bring our ideas to life."

L'Oréal told Event it had plans to re-examine the event's format in June 2015.

More: Event TV: L'Oréal and Time Out on creating sustainable events

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