London's Seven Dials launches new experiential and Christmas events

Seven Dials in London's West End is to launch new Christmas installations and an experiential fashion and food shopping event.

London's Seven Dials launches new experiential and Christmas events
London's Seven Dials launches new experiential and Christmas events

The event will take place on Thursday, 17 November from 5-9pm and showcase a range of outlets and brands.

Consumers will get a chance to take part in an immersive switch on and will get a 20% discount across 100 brands in the shopping and dining district.

Brands include Miller Harris, Nixon, Orla Kiely, Finisterre, Laura Lee, Farah, Bailey Nelson, Benefit, Tatty Devine, Kiehl’s, Superga, Caudalie, Carhartt WIP and Size.

There will also be restaurants such as Balans Soho Society, Cassanova & Daughters, Talli Joe, Monmouth Kitchen, POD and Rossopomodoro promoting the event.

The seven streets will be closed to traffic, allowing for activity and filled with live music from ten-piece brass band the Old Dirty Brasstards.

On Monmouth Street, free wreath making and s’mores are available with an enchanted beauty bar for festive nails, with fashionable braids on Neal Street and a pop-up alfresco winter bar on Earlham Street.

There will be a switch on at 6pm around the central iconic monument to launch the brand new Christmas lights.  The area will also be transformed into a magical wonderland throughout December. Geometric forest animals will come to life including a stag, fox, bear, wolf and owl while rabbits and birds can be found glistening in silver birch branches above the streets.

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