London Union opens venues up for hire, expands events team

The uber trendy Dinerama and Hawker House venues by London Union, the parent company of Street Feast, are now available for hire, and its newly created events team continues to grow.

Both the Hawker House and Dinerama sites offer a range of spaces for hire
Both the Hawker House and Dinerama sites offer a range of spaces for hire

Most recently, the company appointed Sammie Ellard-King to the role of sales and event manager, who will work across both the corporate and private events market.

Emma Howe, director of sales at London Union, told Event that the company opted to enter the events market last year, after it started to receive large event enquiries. "This prompted them to appoint a sales director to establish and develop the events side of the business," she says.

Howe joined in October, and she is gradually forming a dedicated events team. "I built a strategy to raise awareness of the venues London Union had to offer with a clear understanding of the evolving events landscape and client demands," she explains. 

"There are currently four [employees in the team] – two in the central event sales team and two event managers in our venues, and growing. London Union plans to open more venues this year and over the summer, and the new sites will have a dedicated events manager. In conjunction with this, I am growing the central event sales team as they receive more enquiries throughout the year." 

Howe adds that the company has a clear growth strategy in place for 2016. "It will require a number of new appointments to the central events team and in venues. At this stage we haven’t confirmed specific roles but we are looking for rising talent and entrepreneurial spirit," she says. 

London Union's Dinerama venue in Shoreditch hosted the most recent ISES event, which included a panel session with the Event 100 Club 2016 top three.

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