London & Partners unveils interactive Heart Trail along the Southbank

London & Partners has created an interactive walk along London's South Bank, coined the London Heart Trail.

The cast of Annie Jr launched the London Heart Trail
The cast of Annie Jr launched the London Heart Trail

Designed to coincide with the five-day European Society of Cardiology (ESC) congress, which commences on Saturday (29 August), the one to two hour walk is comprised of 12 hotspots, seven of which are hidden. 

The trail spans the London Eye to Tower Bridge, and prime locations along the route, such as City Pier and the London Eye, feature heart-shaped trees.

Participants are encouraged to take part in the trail by completing challenges, unlocking clues and answering questions about heart health using the London Heart Trail App.

The walk is free to take part in, and participants are encouraged to donate to charity partner, the British Heart Foundation. 

Approximately 35,000 cardiologists will visit the city for the five-day congress at Excel London. The trail was developed by London & Partners in association with the British Heart Foundation, King’s Health Partners and Excel London.

The trail has been produced by PS Live, meanwhile Wildgoose Events developed the London Heart Trail App.  

The cast of Annie Jr launched the London Heart Trail last Friday (21 August). It will remain in place until 3 September. 

Mayor of London Boris Johnson, said: "Walking is one of the best – and healthiest - ways to explore the capital and the London Heart Trail App will signpost some of our greatest attractions, whilst learning about our own health and wellbeing at the same time."

Stephanie Laird, head of partnerships at Wildgoose, added: "We are proud to be associated with the London Heart Trail and the British Heart Foundation and delighted with the results of the app that we have designed. The app not only promotes the importance of a healthy heart, but also provides a unique, fun and accessible way to get Londoners and visitors active."

More: British Heart Foundation launches pop-up shoe shop at Westfield

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