London Launch Live reveal plans to go virtual at Altitude breakfast briefing

In a breakfast briefing at Altitude 360 this morning (3 Feb) paid-for online event service London Launch is to revamp its London Launch Live exhibition by adding a virtual arm to the show.

London Launch Live reveal plans to go virtual at Altitude breakfast briefing
London Launch Live reveal plans to go virtual at Altitude breakfast briefing

Held for the first time last year at the Saatchi Gallery in October, London Launch Live has "listened to the criticism that was leveled against the show and made improvements in a bid to iron out any difficulties that were identified".

This year the show is taking place at the Saatchi Gallery from 19-20 October and the organisers are set to open up the gueslist, invite more people to the VIP lunch, and create London Launch LIve 365, which will allow exhibitors and visitors to be part of the show every day of the year via a virtual event.

Partnering with Stanco, Fisher, GSP and the Concerto Group the event also aims to implement technology that will allow visitors to book meetings with exhibitors via their mobile phones.

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