London Fashion Week SS16: What can we expect?

The British Fashion Council (BFC) has released a series of figures around London Fashion Week SS16 (LFW), which kicks off today (18 September).

The LFW SS16 designer showrooms at Brewer Street Car Park (@LondonFashionWk)
The LFW SS16 designer showrooms at Brewer Street Car Park (@LondonFashionWk)

To celebrate the launch of the highly anticipated biannual event, Event thought it fitting to take a look at what attendees can expect from the 62nd edition of the highly anticipated five-day event. 

Designers, brands and attendees:

  • 78 designers are set to showcase their SS16 collections.
  • Of these, there will be 52 catwalk shows and 26 presentations.
  • New venue, Brewer Street Car Park will showcase collections from more than 150 designers
  • Approximately 15,000 official LFW tote bags designed by Gareth Pugh in collaboration with Sunglass Hut will be handed out over the five days.
  • It’s predicted that 15,000 bottles of Evian Water will be consumed.
  • More than 3,000 Sunglass Hut stores in 45 countries are celebrating LFW. 
  • Four Sunglass Hut ‘Punk it Up’ branded official LFW buses will transport press, buyers and photographers between shows and presentations.
  • It is estimated that 237kg of Alpro’s Plain Big Pots soya-based alternative yogurt product will be consumed.
  • There will be one Topshop LFW pop-up located within the retailer’s Oxford Street store, which will feature a dedicated screening area for the Unique SS16 show.
  • There will be 11 'American Express Insiders' on-site at LFW. 
  • 5,000 visitors are expected to attend, including buyers, journalists, bloggers, broadcast crews and photographers. 
  • Attendees will hail from 71 countries.

Global brands to take to the catwalk include:

  • Anya Hindmarch
  • Burberry Prorsum
  • Hunter Original
  • Paul Smith
  • Pringle of Scotland
  • Topshop Unique
  • Vivienne Westwood Red Label 

Designers celebrating their 10th anniversaries this year include:

  • Ashish
  • Erdem
  • Gareth Pugh
  • Nicholas Kirkwood
  • Roksanda

Social and online:

  • 94% of Twitter users are aware of LFW and 74% have an interest in the event.
  • 78% of guests attending LFW plan on tweeting during the event.
  • There has been a 25% year-on-year rise of searches for LFW and a 65% year-on-year mobile search for LFW.

More London Fashion Week coverage:

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