The firm lit up the iconic London landmark using its latest LED technology and wireless control system.
The show kicked off at 7pm, with those guests taking a flight on the Merlin Entertainments attraction receiving a free glass of Pommery champagne.
To see pictures of the event click here.
The London Eye is currently undergoing a £12.5m upgrade, due to be completed in time for the 2012 Games.
Its owner Merlin Entertainments pulled the plug on a £1bn-plus stock market flotation last month, due to tough market conditions.
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