London Councils develop event app

Six London councils have designed their own online software to streamline event applications for local authority venues.

Organisers can use the app to apply for events on council land
Organisers can use the app to apply for events on council land

Southwark Council spearheaded the creation of the EventApp software, which will go live on 14 March.
It has been adopted by Brent, Ealing, Hounslow, Kensington & Chelsea and Wandsworth councils, and aims to simplify the process of applying to hold an event in public spaces like parks, town halls and streets.
Paul Cowell, events and film manager at Southwark Council, told Event: "Every single borough in London has a completely different way of hiring their public spaces out to professionals and community groups. The EventApp software standardises this to make it easier – if people to go to any of the six boroughs, the process will be exactly the same."
He added: "Talk to anyone from Live Nation down to a local morris dancing association and they’ll tell you that hiring a public space is massively complicated, with a lot of documentation involved. Even big organisers will see that the process is now simplified and standardised. We hope lots more boroughs will use it in future."
EventApp provides a user interface for organisers to apply to hold events, as well as an ‘event managers toolkit’ which can be consulted through the application process, with guides for submitting documents like waste management plans. There is also a content management system for council officers to process applications and analyse data.

The app was designed by developer Muso and funded by Arts Council England and the Capital Ambition programme.

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