London collective to spearhead recovery

Tourism agency Visit London and the Mayor’s office have joined forces to embark on a multi-million pound event programme, taking place throughout September across the capital with the aim of attracting people back into London following the recent terrorist activity.

Tourism agency Visit London and the Mayor’s office have joined forces to embark on a multi-million pound event programme, taking place throughout September across the capital with the aim of attracting people back into London following the recent terrorist activity. The initiative, entitled Everyone’s London, comprises more than 100 free events and festivals running alongside a £4m marketing and promotions campaign by Transport for London. Everyone’s London kicked off with an Olympics party in Trafalgar Square on 1 September, while a Regent Street festival on 4 September transformed the famous West End thoroughfare into an English country garden scene. A concert by rock band Texas performing on the 40 metre-high elevated walkway of Tower Bridge on 6 September will be a key highlight of the campaign, which culminates with a festival in Oxford Street on 24 and 25 September. “The campaign is designed to reboot London’s visitor economy with a combination of domestic promotional activity that will stimulate immediate visits, together with strategic advertising in our international markets,” commented Visit London chief executive James Bidwell. “It’s our objective to convey the amazing array of events and experiences happening every day in London,” he added. Other activities being planned for the extensive programme include City Showcase events from 5-9 September featuring music and fashion; a city-wide celebration of African culture called Africa ’05; a Brick Lane festival on 11 September and the Mayor’s Thames Festival from 17-18 September, which will feature a night carnival with 2,000 performers in illuminated costumes. A Thames Nelson Flotilla is planned for 16 September and a Greenwich Car-Free Festival will take place on 18 September. Mayor of London Ken Livingstone said: “The aim is for seven million Londoners and visitors to London to look at the city’s offerings with new eyes.”

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