London Christmas Party Show to utilise new event technology

Exhibitors at this year's London Christmas Party Show will be able to measure their return on investment (ROI) much easier with the introduction of NFC wristbands.

Festival-style NFC wristbands will be used at this year's London Christmas Party Show
Festival-style NFC wristbands will be used at this year's London Christmas Party Show

The festival-style wristbands will be used to communicate with visitors and enables exhibitors to capture leads at the show.

The technology is linked to a bespoke back office software program that show organisers Story Events have developed with their tech partners Kick Digital.

Sam Gill, marketing director at Story Events, said: "Visitors select their areas of interest as part of their online registration process, which allows us to suggest the right exhibitors for them to visit both before and on arrival at the show.

"These meetings are then recorded via the NFC wristbands which are touched-in to the exhibitors’ tablets, replacing the outdated and often ineffective bar code scanning systems."

The software is also being used to ensure exhibitors are connected to their targeted audiences. All ticket applicants are individually vetted to ensure that industry suppliers and venues that are not exhibiting are not allowed entry, delivering a concentrated audience of genuine agency and corporate buyers to the show. 

Gill added: "Trade shows are moving towards more focused and niche markets, where it's less about the numbers through the door and more about delivering valuable time with key decision makers and influencers."

The London Christmas Party Show will take place at London’s Victoria House from 2-3 June.

Pre-registration is set to close two weeks before the show, as a high level of visitors have already applied for their free ticket. 

More: London Christmas Party Show to feature interactive workshops

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