London 2012 retail opportunities to be discussed at Brand Licensing Europe 2010

The London 2012 licensing and retail team will discuss the commercial and retail opportunities surrounding the London 2012 Games at Brand Licensing Europe 2010 from 28 - 30 September at Olympia.

Brand Licensing Europe 2010
Brand Licensing Europe 2010
The Big Interview on 29 September, will feature London 2012 director of commercial negotiations Charlie Wijeratna, head of licensing and retail Simon Lilley, and licensing manager for toys, games and souvenirs Warren Traeger. The talk will be hosted by Sport Business Group editorial director Kevin Roberts.

"The London 2012 retail and licensing programmes are now full steam ahead, with some fantastic companies on board producing and retailing London 2012 merchandise," said London 2012 director of negotiations Charlie Wijeratna.

"The enthusiasm shown by the industry so far has been incredibly encouraging and we look forward to providing an update and outlining the remaining opportunities at the exhibition."

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