Logistik secures three-year Microsoft deal

Microsoft has appointed Logistik Group as one of its preferred agencies for corporate events for the next three years, kicking off with app workshops in London.

Logistik's first event for Microsoft is taking place in the Modern Jago venue
Logistik's first event for Microsoft is taking place in the Modern Jago venue

Logistik’s first project is to run the Ideas to Apps initiative, a series of exhibitions and workshops to engage the creative community in east London.

Taking place in the new pop-up venue Modern Jago in Shoreditch, the workshops will connect app developers with charities, entrepreneurs and local businesses to create apps for the Windows Store.

The events programme is still being finalised, but one workshop has been held since Modern Jago opened on 11 January.

Logistik is producing the events and designed the space, giving the venue a laid-back, creative theme.

James Wilkins, joint managing director at Logistik Group, said: "Our experience working with global businesses like Lloyds, M&S, Asda and BUPA has definitely given Microsoft deserved confidence in what we can do with them. From consumer experiential to trade events, we’re thrilled to be able to add such a well-respected international technology brand to our stable."

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