Logistik creates mobile living room for BT roadshow

Agency Logistik has constructed a portable living room for BT's latest campaign, demonstrating the benefits of using a home phone to have a 'proper' conversation.

Logistik create mobile living room for BT roadshow
Logistik create mobile living room for BT roadshow

The 4sqm clear Perspex structure, complete with sofa, coffee table, lamp, television, potted plant and sheepskin rug, will tour the UK over the next few months, inviting the public to pop inside and make a phone call to anyone they like. 

The tour started at the finish of the Sport Relief race in Land's End earlier this month and will culminate at Blackpool Pleasure Beach in May.

"This activity allows BT to engage with its audience on an emotional level and offer instant two-way dialogue and interaction with the brand, which is not possible through other communication channels," said Logistik group director James Wilkins.

Logistik's design and build company, CuratedSpace, built the Perspex cube, and its stylists at Grace & Tailor designed the interior.

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