Loewybe takes Quality Street into shoeshops

Agency Loewybe embarked on an eight-week campaign at the end of September for confectioner Nestle Rowntree's new Pizazz twist-wrap Quality Street chocolates.

The 'Girl's Best Friend' sampling and promotional campaign is aimed at women aged 20-35 and is taking place across 34 outlets of retail shoe chain Office in seven cities.

Activity includes a competition to win a diamond, which can be entered online or in-store. Sampling teams will also hit lunchtime haunts and shopping areas.

Loewybe managing director Sharon Richey said: "Research shows that chocolates and shoes are two of women's great passions."

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