LoewyBe lands £1m contract

Field marketing company LoewyBe has won a £1m contract from cereal brand Jordans for a UK-wide sampling campaign.

Field marketing company LoewyBe has won a £1m contract from cereal brand Jordans for a UK-wide sampling campaign. The agency, formerly MHP, has put together a roadshow aimed at boosting awareness and driving sales of Jordans’ Country Crisp, Frusli and Break Bars brands. An open-top double-decker bus will tour Tesco, Sainsbury’s, Safeway and Asda supermarkets. The bus will stay for five days at each site. Hit squads will hand out samples, leaflets, coupons and in-store price promotions. “Through interaction with our target market of 25-to-54 year-olds, we can educate and hopefully influence buying behaviour,” said Jordans UK Cereals marketing manager Jonathan Duffin.

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