Loewybe gets beautiful in Asda stores

Procter & Gamble is running in-store experiential activity and health and beauty consultations for its Clairol, Pantene, Olay and Kandoo branded products.

Procter & Gamble is running in-store experiential activity and health and beauty consultations for its Clairol, Pantene, Olay and Kandoo branded products. Agency Loewybe is managing a different brand experience for each of the four products in 16 selected Asda stores during peak shopping hours. The campaign, which runs until the end of November, ties in with the revamp of Asda’s health and beauty range. “Most consumers buy their beauty products in department stores and specialist retailers, but Asda is seeking to change that by redesigning its Health and Beauty aisles,” said Loewybe managing director Sharon Richey.

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