Lodestar produces celebration event for Fiat

As part of the second birthday of the Fiat 500 in the UK, agency Lodestar was tasked with creating a party and a month-long exhibition from 21 January until the end of February.

Fiat 500 celebrated its second UK birthday with Lodestar's help
Fiat 500 celebrated its second UK birthday with Lodestar's help

For the launch party Lodestar turned the car giant's showroom in the capital into a gallery where guests, including customers and the press, were invited to a party to view a collection of special edition Fiat 500s that were designed by the likes of Valentino Rossi and Ron Arad.

From now until the end of February, the special models are being displayed in a giant picture frame in the showroom window, which cuts through the car to allow it to be viewed both on the inside and outside (see main story picture and below).

Lodestar and a Fiat 500 designed by Valentino Rossi

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