Live Group announces new managing director following restructure

The Live Group has appointed Andrew Willson as group managing director in a restructure that also sees former managing director, Toby Lewis, take on the role of chief executive.

Andrew Wilson: appointed group MD at Live Group
Andrew Wilson: appointed group MD at Live Group

Wilson will be responsible for overseeing the acceleration and management of growth within the events agency. He is not new to the Live Group, having worked with Lewis in an advisory capacity over the last two years – helping the group reshape its business and prepare a platform from which to launch its focused growth strategy.

This resulted in the group securing external investment to enable it to pursue new business opportunities.

Prior to joining Live Group, Willson held roles as chief executive, group finance firector and group strategy and finance director of multi-million pound businesses including the Condor/Commodore Groups and Wightlink Limited. He trained as a chartered accountant with Coopers & Lybrand, specialising in corporate finance and strategic development.

Lewis said: "For the last few years we’ve evolved our business to produce great digital technology products for the events industry. We’ve placed innovation at the heart of what we do and are now developing new products that are now changing the way people look at events.

He added the success of these products has presented the business with an "amazing opportunity to substantially accelerate business growth".

"To do this we need to be strategically, operationally and financially prepared; Andrew has the perfect mix of experience and ambition to see us through this crucial period of development," Lewis explained.

News of the appointment follows the launch and roll-out of the Live Group’s Locator Function, as well as its continued expansion from event management specialist to digital events solution provider. It is looking to develop partnerships and relationships that will enable the business to grow in the digital event zone, but also to expand into new sectors, where its digital expertise can be exploited – with the aim of becoming one of the leading digital technology businesses in the country.

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