Live & Breathe takes Volvic activity on tour

Creative agency Live & Breathe has been appointed by Volvic Touch of Fruit to lead its sampling activity and creative campaign for its Tropical Tour roadshow that kicked off last week.

Volvic's nationwide Tropical Tour
Volvic's nationwide Tropical Tour
Marking the beginning of a strategic in-store marketing campaign, the Tropical Tour will see a team of hula girls share free samples, point-of-sale kits and prizes with independent retailers in London, Birmingham, Liverpool, Manchester and Glasgow.

Other cash and carries across the UK will be able to join in the summer campaign with barkers, posters, pallet corners, free samples and in-store promotions.

Nick Gray, managing director at Live & Breathe, said: "We knew the campaign imagery would need to be big and bold to stand out against the other bright signage and packaging in-store. So we have embraced the tropical theme to create an unforgettable shopper experience."

Ines Lazaro, Volvic shopper marketing executive, said: "Independent retailers are really core to our business so we decided to take our tropical tour to them first."

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