Line Up launch goes Japanese

Line Up communications created a modern Japanese Zen garden to help launch Nissan's latest concept car, Fusion.

Line Up communications created a modern Japanese Zen garden to help launch Nissan's latest concept car, Fusion.

The launch took place at The Arches, a converted London tube station in Shoreditch, which has just opened as an event venue.

More than 100 motoring journalists attended the two-day event. Line Up's design focused on Japanese culture and its architecture which reflected 'the styling attributes of the concept car'.

Individual 14-inch flat screen monitors, linked to a roving stage camera, were used to present specific features of the car.

'The Arches allowed us to contrast modern Japanese architecture and styling with a historic and unusual venue,' said Line Up senior producer Jason Worsley.






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