Hassall will be responsible for looking after Agent42’s client portfolio, as well as overseeing the new business pipeline. Her role at Agent42 represents her first venture into the agency world, following long stints at brands such as Warner Bros, Acer and Nintendo.
Lauren Tauben, managing director at Agent42, said: "I’ve worked with Linda for many years and I am so happy that she will be joining the team at Agent42. Her focus, tenacity and drive coupled with a shared belief in a different way of doing marketing, are going to be a winning formula at Agent42. The year ahead is going to be both an exhilarating and fun one for Agent42."
Hassall added: "Agent42 is an agency that I have always admired, inspired by Lauren’s entrepreneurial spirit, her commitment to building a business that has strong values and strengths, which I share, and an unrelenting desire to create bold and award-winning campaigns for the company’s clients. I am excited to be part of Agent42’s next steps as we make strides into new channels and look to have a bigger presence across EMEA."
Hassall’s appointment follows the recent hires of Karen Cheslett as PR Manager, Charli Gallagher as communications director and Jaime Fry as events manager. The agency's clients currently include Acer, Veeam, Tech Data, Slush Puppie and Tango Ice Blast.
Agent42 was appointed by Acer in January to handle the brand's PR and experiential activity.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.