The investment will enable Limelight Sports Group to continue its global growth strategy. It currently has offices in Melbourne in Australia and last year launched a presence in Dubai.
Commenting on the investment, Limelight Sports CEO, Craig Dews said: "We are delighted to attract DCT Ventures as a partner in Limelight Sports Group. The significant investment from DCT Ventures will enable us to meet and increase our plans for expansion over the next few years. It will undoubtedly help us to further establish our position in our existing markets and accelerate our growth in new territories to capitalise on the insatiable demand for professionally organised participation sports campaigns."
James Robson, Head of DCT Ventures added: "We are delighted to have invested in Limelight Sports. We have been highly impressed by the company's management team who have built a leading business in the international participation sports sector with a portfolio of globally renowned brand partners. We are looking forward to working with Craig Dews and his team to create value within Limelight Sports and support the business with its growth plans."
Limelight Sports’ clients include brands such as Nike, Royal Bank of Canada and Wiggle. The agency has created and runs a variety of major participation sport campaigns such as Swimathon, Sainsbury’s Sport Relief Mile, The Royal Parks Foundation Half Marathon and Active City Sports Melbourne. Additionally, the agency owns properties including two major London based events which are taking place this week. The London Duathlon, the world’s largest duathlon takes place this weekend and Royal Bank of Canada V Series, an inter-company Italian pursuit cycling event, is taking place on a closed road circuit in Canary Wharf on Thursday.
Experiential start-up agency Hyperactive, founded by former Cake managing partner Andrew Casher, received a significant investment earlier this month.
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