In the newly created role, Cook will be responsible for supporting venue-based sales teams and increasing conference and event enquiries at Lime Venue Portfolio’s southern venues.
Cook joins after two years as regional director of sales at the Carlson Rezidor Hotel Group. She has also worked for Marriott Hotels and De Vere Venues.
Jo Austin, head of sales for Lime Venue Portfolio, said: "The work we have undertaken to drive best practice and provide training and support to our venue-based sales teams has delivered real value to clients. The time was right to expand our team and Julia has the experience and track record to take us to the next level."
Earlier this year, Rugby School Enterprises joined the Lime Venue Portfolio.
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