"Light tasting beer" brief for Cake

Coors Light has brought in Cake for a summer festival experiential tour in 2011.

"Light tasting beer" brief for Cake
"Light tasting beer" brief for Cake

The experiential work will form part of a wider Coors Light push next year, and will encourage sampling and trial of the beverage.

The account will be lead by Cake head of experiential Will McHugh. Cake has worked with Molson Coors (UK) brand Carling for more than seven years.

"Cake’s plans create exciting new opportunities for us to build awareness and trial with our target audience," said Coors Light UK brand director Ali Pickering.

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