The experiential work will form part of a wider Coors Light push next year, and will encourage sampling and trial of the beverage.
The account will be lead by Cake head of experiential Will McHugh. Cake has worked with Molson Coors (UK) brand Carling for more than seven years.
"Cake’s plans create exciting new opportunities for us to build awareness and trial with our target audience," said Coors Light UK brand director Ali Pickering.
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