Life inks experiential contract with Sacla

Pesto and sauce brand Sacla has appointed marketing agency Life as its lead below-the-line agency.

Joint MD of Life David Poole
Joint MD of Life David Poole

Life will be responsible for producing brand awareness communications for the Italian company. Its first task will be to create an in-store campaign in early 2015 that will feature as part of a wider integrated product push.

Clare Blampied, Sacla's UK managing director, said: "Life has shown great understanding of the Sacla brand. What ultimately clinched it was the agency’s strong ideas, which were backed up by a supreme understanding of the complexities and opportunities in our category."

David Poole, joint managing director of Life, added: "This win represents a fantastic opportunity to work with a market leader and an iconic brand. We’ve got some big ideas and look forward to working together to translate these into intelligent creative work, all of which will be aimed at showing consumers that using Sacla offers a simple way to create a delicious Italian meal."

Life’s clients also include Danone, Nestlé and PepsiCo.

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