Lewis Hamilton helps launch M&S at Westfield shopping centre

Leading F1 team McLaren Mercedes' drivers Lewis Hamilton and Heikki Kovalainen appeared as part of an experiential event for retail giant M&S at Westfiend London shopping centre in Shepherds Bush last week.

F! team McLaren was at Westfield London
F! team McLaren was at Westfield London

Agency Ignite took over The Atrium space at the shopping centre for the weekend (18-20 Sept) on behalf of M&S to launch its children's clothes range, Living The Dream, that is in association with the Vodafone McLaren Mercedes F1 team.

The event featured a catwalk, pit stop challenge area and giant scalextric track.

Westfield London head of events Joe Russell said: "It is great to see such imaginative and large scale activity taking place here in The Atrium."

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