Lever has completed a seven-week Love Your Skin campaign for its Persil Non Bio brand, in a bid to stress the skincare properties of the product.
Production company Mar-Com Presentations designed and built an interactive human body sculpture, which was exhibited at eight shopping centres across the UK.
The sculpture incorporated interactive touch-screens positioned in a sculptured pillow behind the head. Consumers were able to access skincare tips and information relating to age and skin type. And five lightboxes, positioned along the base of the structure provided skin facts for ten seconds when sensors under the skin of the body were touched.