Letter to My Younger Self: Tom Eatenton, Kru

Tom Eatenton, founder of Kru Live Staffing and Kru Talent International, looks back 20 years in a letter to his younger self.

Letter to My Younger Self: Tom Eatenton, Kru
Letter to My Younger Self: Tom Eatenton, Kru

Dear Tom, 

It is 1995, you are 15 years old and you have just completed your first successful event, a sell-out under 18’s party night at a nightclub in Kingston-upon-Thames. For the first time you have just experienced the excitement, the fear, the pre-event adrenaline rush you still get to this day in the build up to an event.

After deliberating for weeks whether anyone would show, the hours you spent flyering and selling tickets paid off. It was a huge success with over 2,000 students attending – and a lucrative one for a 15 year old! 

Over the next week, having relished the success that a lot of hard work has brought you, you will write a letter to your older self. Having always looked at things long term, you write down all the things you would like to achieve in life and you will put it in an envelope titled ‘Do not open until 28th October 2014’ - your 35th birthday.

Fast forward five years. You are at university and life gets a little complicated. After taking a difficult year out mid-course you are determined to complete your degree and head back to university because you are not a quitter. 

I want you to not worry after you graduate university about what you will do next. Dad reminds you of some valuable advice about picking something you love, becoming an expert in it and working hard. You remember that pre-event adrenaline rush you felt as an ambitious 15 year-old; you take the plunge and set up Kru Live. 

It won’t be easy. After two years in business you will think about taking things in another direction because it is not growing as fast as you like but you won’t quit. You know now that it’s ok not to have it all figured out and learn the words of Henry Ford – ‘When everything seems to be going against you, remember that the airplane takes off against the wind, not with it’. 

You will surround yourself with positive people who are also enthusiastic about working hard, seeing results and being the best they can be. For the same reason you will write that letter to your future self you will always look at things long-term – in your actions, the decisions you make, in the business you do and the relationships and friendships you enjoy.

It’s your 35th birthday. It’s been 20 years since your first event and your business is fast approaching 10. You open the letter. It’s a nostalgic snap shot of your 15 year old self and full of happy memories. You realise you have achieved everything that you set out to and immediately start making plans for the next 20 years. 


More: In pictures: Kru Live celebrates 10th anniversary in style

For more letters to my younger self from the likes of RPM's Hugh Robertson, TRO's Michael Wyrley-Birch and London & Partners Tracy Halliwell, visit here.

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