Letter to My Younger Self - Anna Brettle Jones, ID Experiential

Anna Brettle Jones, business development director at ID Experiential, takes a look back at her formative years to see how they shaped the person she is today.

Anna is currently business development director at ID Experiential
Anna is currently business development director at ID Experiential

Dear Anna

Look around you - there’s nothing holding you back. The sooner you can set aside your uncertainty and grow in confidence, the sooner you’ll shine. Success can be scary (and public speaking… the worst.) Feel the fear, learn from it and then do it anyway.

Be brave with your ideas, they’re really good. You don’t need to have locked down the last detail before you get out there and give something a try. Just don’t be afraid to fail; the chances are, you won’t. Even the most out-there ideas can turn out to have real traction. Trust that your instincts are sound and that your commitment and focus will get you everywhere, and then self-promote like a banshee.

You’re more entrepreneurial than you think - a skill that will come in handy when in the late 1990s you and a friend decide to drive a white van from Portsmouth to Ibiza and sell a digital photo-printing concept to the Ibiza club scene (who knew you were such a trend setter?) Also, try not to let venues take you for a ride (but don’t be surprised when they do it anyway.)

Have you heard of experiential marketing? Social media strategy? Thought not. The fact is it’s impossible to know exactly where you’re going to end up. Your future job doesn’t necessarily exist yet – the tools you’ll master haven’t been invented.

The important thing isn’t to know exactly where you’re headed, but to develop your strongest skills, to do what you love and do it well. The world will be happy to find a place for you.

A little tip: It’s not what you know, it’s who you know. You’ll come to understand that your relationships with the right people are your most important asset in getting where you need to be. Fair enough, at the moment who you know are basically your parents and friends. So learn all you can from them and trust their judgment, they’re smarter than you think.

Employ great staff, they will make your life easier and can play a major role in your success story.

It sounds obvious – but if you want something, ask for it. The worst anyone can say is no. Actually that’s not the worst thing they can say, but you’re not afraid to fail – right?

One more thing - having kids is the best idea you’ll ever have. Actually you probably don’t want to know that right now… as you were.

Work hard and don’t worry, Anna - it’s all going to be a lot of fun.

Anna Brettle Jones joined experiential agency IiD in 2012, managing the agency's large in-store client portfolio including: Sage by Heston Blumenthal, Revlon, Elizabeth Arden, Philips and Lee Jeans. In January 2014, Anna was promoted to business development director and has since played a key role in winning major client accounts including Microsoft, Unilever and Historic Royal Palaces.

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