Lenovo reveals plans for projection tattoo parlour in London

Lenovo is opening the doors to the UK's first projection tattoo parlour in London on Friday (22 April), in a move designed to showcase the capabilities of its Yoga Tab 3 Pro product.

The Lenovo device will be used to map tattoos onto consumers' skin
The Lenovo device will be used to map tattoos onto consumers' skin

Open to the public for two days, the Illuminated Ink pop-up will offer consumers the chance to see how a tattoo would look on their skin without the associated physical pain or cost. 

The brand has teamed up with London-based tattooist James King of Inklectic Tattoos, who has produced a series of artistic creations for the experience. 

Visitors to the the pop-up will be able to select their desired tattoo design from King's portfolio, at which point the Yoga Tab 3 Pro will be employed to map it onto their skin using nothing but light. 

The experience is free, and the pop-up will be open from 11am to 5pm on both days. 

The brand is also hosting a VIP event on Thursday (21 April), where King will be on hand to discuss his work, and a member of the Lenovo team will be also be in attendance. 

Presenter Rachel Riley has been enlisted to promote the experience on social media, and can be seen showcasing the tattoo art via her Twitter account. 

Agency 3 Monkeys is behind the concept and event.

More: Lenovo unveils first retail experience zone in Reading

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