Leicester Square to be transformed for Divergent UK premiere

The European release of sci-fi film Divergent will be celebrated with a fan experience outside the Odeon cinema in Leicester Square, London this weekend.

Divergent fan experience planned for Leicester Square this weekend
Divergent fan experience planned for Leicester Square this weekend

Taking place on 29 and 30 March, the red-carpet location will be transformed into the film’s dystopian setting. Fans will be invited to take part in ‘initiation tests’ and ‘dauntless training’, similar to what Divergent’s protagonist Tris Prior does in the film. The announcement of the experiential event was announced on the film’s official UK Facebook page.

UK distributor Entertainment One is running the experience throughout the weekend in conjunction with the official premiere at 3pm on Sunday. Fans will get the chance to meet stars of the film at the eventincluding Kate Winslet, Shailene Woodley and Theo James.

Divergent is currently number one at the US box office after its release on 21 March. The film, which is based on Veronica Roth’s young-adult novel of the same name, is due to be released in the UK nationwide on 4 April.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs