The Lego Santa Express pulls into Liverpool One

Lego's Santa Express has pulled up in shopping centre Liverpool One, marking the first time that installation has been seen outside London.

The Lego Santa Express pulls into Liverpool One
The Lego Santa Express pulls into Liverpool One

The custom built train is comprised of 500,000 LEGO bricks and features three carriages: the engine and driver’s cabin, a carriage full of presents and a final carriage delivering a Christmas tree.

The structure launched on 29 November, and will be in place at Liverpool One until 29 December. Guests can enjoy the Lego train for free, and are encouraged to share their pictures on social media using the hashtag #LetsBuildXmas.

Miles Dunnett, director at Grosvenor Europe, said: "Grosvenor Europe is focused on offering something new and innovative for our visitors and we are therefore always looking at unique installations such as this. The interactive LEGO Santa Express will be a big attraction for people of all ages over the festive period, and is part of a much wider calendar of events and activities at Liverpool ONE."

The festive Lego train coincides with the launch of the Christmas Tree Fairy augmented reality app and introduction of a new consumer marketing campaign for Liverpool ONE, which is running regionally throughout the Christmas period.

In October, Lego unveiled a new 'Yellow Submarine' Lego Ideas Set at Liverpool One. Last month, Lego revealed a Lego brick build of Big Ben at its new flagship store in London's Leicester Square. 

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