The open-topped tour bus, which seeks to promote the launch of Lego’s new Lego Friends Pop Stars set, offers an interactive experience where customers can physically step inside the world of Lego Friends.
Visitors can pose for photos outside of the bus to experience a pop star paparazzi moment, and they will receive face, hand or arm glitter tattoos upon entry.
There are also opportunities to build and create with the new toy sets, and the bus is complete with a summer-themed music playlist.
The bus also provides a seating area for relaxing, Hollywood-style dressing room, mirrors and lights; meanwhile the upper deck features a pool.
Vanisha Khavia, brand manager at Lego Friends, said: "We’re extremely excited about the launch of the new Lego Friends Pop Stars range and are confident it’s going to be a big hit with fans.
"The tour bus will enable consumers to get hands-on and build with the new sets whilst immersing themselves in the world of Lego Friends and learning all about the newest character in Heartlake City, Livi."
The tour bus will stop off at key toy retailers including Argos, Smyths and Toys R Us in locations such as Milton Keynes, Devon, Southhampton and Liverpool.
The tour will come to end when it visits Legoland Windsor on 3-6 September.
Comment below to let us know what you think.