The LBEA, which launched three months ago (Event January) and has so far attracted 30 members, is hosting its first members meeting at agency Momentum's London offices on 17 March. An action plan comprising proposals for an experiential marketing conference, training workshops, member marketing materials and a possible awards ceremony will make up the majority of the agenda.
"Several of our members are already experienced in applying techniques that provide a robust measure of purchasing behaviour as a direct result of the brand experience. We believe that sharing this kind of research will strengthen our proposition and significantly grow business for all stakeholders of the association," said chairman Matthew Bending.
The LBEA is also looking for case studies. In particular the association is looking for studies that highlight positive client returns on investment and an increased affinity to brands amongst the target audience.