The pair has created a one-off design to go on 5,000 coffee cups for the occasion, which will be available at all London Collections Men shows.
Lavazza predicts that up to 8,000 cups of its coffee will be consumed throughout the four-day event. Branded pop-up coffee bars will be situated at the Victoria House, 180 The Strand and The Topman Catwalk at P3 Marylebone venues.
The specially designed cups will be used to serve beverages including espressos, lattes, americanos and macchiatos across each of the sites.
Lavazza is also set to provide its coffee to Agi & Sam and their team backstage on Saturday (9 January), when the designers showcase their latest collection.
Lavazza teamed up with Vespa and agency Amplify to deliver free coffee in bespoke cups designed by womenswear label Marques Almeida over the final two days of London Fashion Week SS16 last September.
London Collections Men SS16 saw activations from brands such as Superdry and Swatch.