The rectangular shaped booth features product branding on its exterior, along with a window that showcases the new Prontissimo tins.
Passers-by are invited to step inside to the photo booth to pose four times, at which point a camera will capture participants against an Italian-style backdrop. The photographs are then printed and available for collection outside of the booth.
Brand representatives are also on hand to make free coffees that showcase the new product’s two varieties – Medio and Intenso.
The brand first visited Charing Cross (14 December) and Liverpool Street (17 December) stations last week, followed by Victoria station yesterday (21 December). The pop-up will visit Waterloo station, its final destination tomorrow (23 December).
Lavazza’s Prontissimo product is the brand’s first premium Italian-style instant coffee.
More from Lavazza in 2015:
- In pictures: Lavazza's free coffee drop during Fashion Week
- Jose Cuervo and Lavazza activate at Wilderness Festival
- Lavazza secures Caroline Wozniacki for Wimbledon
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