Lavazza tempts commuters with sampling photo booth in London

Lavazza is visiting London's busiest train stations with a pop-up photo booth and sampling station, to promote its new Prontissimo product.

The photo booth is visiting key London train stations
The photo booth is visiting key London train stations

The rectangular shaped booth features product branding on its exterior, along with a window that showcases the new Prontissimo tins.

Passers-by are invited to step inside to the photo booth to pose four times, at which point a camera will capture participants against an Italian-style backdrop. The photographs are then printed and available for collection outside of the booth. 

Brand representatives are also on hand to make free coffees that showcase the new product’s two varieties – Medio and Intenso. 

The brand first visited Charing Cross (14 December) and Liverpool Street (17 December) stations last week, followed by Victoria station yesterday (21 December). The pop-up will visit Waterloo station, its final destination tomorrow (23 December). 

Lavazza’s Prontissimo product is the brand’s first premium Italian-style instant coffee. 

More from Lavazza in 2015:

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