The hire forms part of the company's plans for expansion.
Watson joins from BD Network, where she was previously staffing director of the The Staff Room. She has more than 10 years’ experience in event staffing, having also worked for the likes of Sense.
At the latter agency, she delivered a number of campaigns for brands such as Vodafone, Cadbury and Timberland.
Watson said: "I’m really excited about being part of the Kru Team at this time. Quality entertainment and celebrity talent adds value to an experience or event and we have clear evidence of further growth in this area.
"I have watched this division at Kru flourish in recent years and know it is now recognised as industry frontrunner in this field."
Sarah-Jane Benham, managing director at Kru Live, added: "I am delighted to welcome Lauralee to our senior leadership team. Lauralee has a proven track record of delivering results, 10 years of industry insight and knowledge and a passion for providing ‘wish I was there’ entertainment."
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