Launch show Internet Retailing Expo attracts 2,600

The first Internet Retailing Expo (IRX) held at the NEC from 23-24 March was attended by 2,600 visitors.

Internet Retailing Expo (IRX)
Internet Retailing Expo (IRX)
The show featured more than 100 exhibitors including PayPal and Royal Mail, with seminars and conferences taking place throughout the show.

"Historically a lot of shows like this would run out of London, however we wanted to engage with a wider audience and it was key for us to attract SMEs," said IRX managing director Mark Pigou.

"To do this we felt we needed a central UK location and The NEC Birmingham couldn’t have been a better choice."

Next year IRX intends to grow by 30% and will take place in a larger hall at the NEC from 21 – 22 March 2012.

IRX was created as an extension of the Internet Retailing Conference, which was previously held at Novotel Hammersmith.

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