Langley's No. 8 secures exclusive partnerships at summer events

Langley's No.8 Gin has agreed to an exclusive partnership with British sporting events Badminton Horse Trials and Chesterton's Polo in the Park.

Langley's to host pop-up G&T bar at equestrian events (@Polointhepark)
Langley's to host pop-up G&T bar at equestrian events (@Polointhepark)

The British-based distiller will be offering guests a taste of its gin at the summer events, with the Horse Trials taking place in Badminton on 6-10 May and Polo in the Park running from 5-7 June in London.

A pop-up Langley’s No.8 G&T bar has been built and will be onsite, providing guests with gin and tonics. The firm will be collaborating with event bar provider Gorilla Events to facilitate the set-up.

It is part of a summer campaign to cash in on the popularity of the quintessentially British drink. The gin brand will be running a number of large, consumer-focused marketing campaigns aimed at the premium G&T market.

Mark Dawkins, Langley’s No.8 co-founder, said: "The events we have partnered with throughout 2015 are completely in-line with our brand.

"Being the exclusive gin partner across such prestigious events, alongside our very own G&T bar, gives us the opportunity to really raise our consumer profile in the super-premium spirits market."

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