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Lagardère Sports acquires Rooftop2 Productions

Sports marketing agency Lagardère Sports has acquired New York-based marketing and production agency Rooftop2 Productions, in a move that will see the agency expand its global consulting practice.

Kern Egan, Lagardère Sports executive vice president of consulting
Kern Egan, Lagardère Sports executive vice president of consulting

Rooftop2's services include live event development and production, sporting event design and management, experiential marketing and activation, media and content production and hospitality solutions. It works with a number of clients across diverse industries including automotive, broadcasting, entertainment, non-profits, sports, and wireless providers, including FanDuel, the NFL, New York Jets, New York City FC, Topps, and the United Way.

Rooftop2 Productions executive leadership will now report into Kern Egan, Lagardère Sports executive vice president of consulting.

Lagardère Sports’ expansive corporate consulting division provides advisory, activation, and analytics services for brands in the partnership marketing space. It is part of Lagardère Sports and Entertainment, which has more than 1,600 employees stretched across five continents. Lagardère Sports’ roster of clients includes brands such as BMW, Citi, EA Sports, Epson, Gazprom, MetroPCS, TAG Heuer and ZTE.

Egan said: "As we looked to expand our capabilities in experiential marketing and production, we were immediately impressed with Rooftop2 Productions and the innovative work they develop and execute. The team at Rooftop2 will offer our global consulting clients additional capabilities and experience and enhance our value proposition in future discussions with world-class brands."

Rooftop2 Productions will continue to operate under its own brand name as it becomes an integral part of the Lagardère Sports consulting practice, while also continuing to grow its client base.

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