Krispy Kreme to open 'Hole in the wall' pop-up

Krispy Kreme is to launch a temporary outlet within its Holborn store in London with an unnamed 'iconic hazelnut spread'.

The 'Hole in the wall' will serve a new doughnut creation
The 'Hole in the wall' will serve a new doughnut creation

Open from 9-21 May between the hours of 8am and 8pm, the 'Hole in the wall' will serve the brand’s latest creation, which is to combine Krispy Kreme’s famous doughnuts with a hazelnut spread. 

Those who visit the pop-up will be among the first to sample the new offering, which is to be priced at £2.

All proceeds from the sale of the product will be donated to Teenage Cancer Trust. 

Additional details of the experience remain under wraps, and are likely to be revealed closer to launch day. 

Agency Devries Slam devised the concept, and is handling all PR. Last August it was announced that Krispy Kreme had appointed the agency for a year-long creative programme aimed at millennials. 

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