Kreate expands with two new offices and senior appointments

Experiential agency Kreate has unveiled two new office openings in New Zealand (NZ) and Ireland.

Left to right: Dylan Reed, MD Australia/NZ and Duncan McCaslin, MD UK
Left to right: Dylan Reed, MD Australia/NZ and Duncan McCaslin, MD UK

The expansion is part of the agency’s ambition to break into new markets and expand its offer to existing clients.

To coincide with the office openings, the agency has promoted Duncan McCaslin to MD UK and Dylan Reed to MD Australia/NZ.

McCaslin, who will also oversee the Irish operation, has been with Kreate since 2008 and has led his team to client wins including AB InBev, Mattel and the NHS.

Reed has been with Kreate since 2014 and played a pivotal role in winning a three-year Beam Suntory contract and in setting up the NZ business.

As part of the changes, Matthew Osborne moves from London to run the Dublin office as account director, Ireland.

Steve Evans, Kreate CEO said: "The agency’s turnover grew by 25% last year and these new offices and promotions signify our commitment to growth and ambition to attract, develop and retain the best talent in the industry.

"We have plans for further growth in the next three years particularly in the Asia/Pacific region."

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