Kopparberg, Virgin Holidays and Coca-Cola among brands to activate at Camden Beach

Brands including Mount Gay Rum, Kopparberg, Virgin Holidays, Greene King and Coca-Cola will be activating at pop-up Camden Beach.

Brands to activate at Camden Beach
Brands to activate at Camden Beach

The event, which is returning for its fifth year, will transform London venue the Roundhouse into a beach and will take place from 29 July until the 29 August.

This year, the event is partnering with Virgin Holidays, which will be bringing the best of Barbados to Camden via a beach BBQ and a range of themed events.

Camden Beach is free for everyone to enjoy but will be offering VIP beach huts.

There will be also be Caribbean cuisine available at a beach-style BBQ, while Mount Gay Black Barrel Rum will be serving cocktails. Greene King will have a craft ale bar, which will also be serving hot dogs. Cider brand Kopparberg’s premium fruit ciders will also be on offer along with coffee Lavazza.

Visitors can create and share memories with the ‘Coca-Cola Zero Sugar photo booth’, which will be encouraging guests to take photos with friends. 

For 2016, the beach will also play host to a series of live music performances from young emerging musicians and DJs who have all come through the Paul Hamlyn Roundhouse Studios.

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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