Kopparberg takes #happenings events on the road

Swedish cider brand Kopparberg is taking a new campaign on the road to Manchester to deliver unique events to social media fans.

One lucky Kopparberg fan will experience a #happening
One lucky Kopparberg fan will experience a #happening

The #happenings campaign will offer one lucky fan of the brand the chance to win a ‘happening’ experience in Manchester next Wednesday (26 June).

The event will coincide with Kopparberg’s national debut of its TV campaign, which will highlight its more diverse cider variants – the Kopparberg Eclectics – including elderflower and lime, and cloudberry.

Rob Calder, head of marketing at Kopparberg, said: "The North West has a huge Kopparberg fan base, so we wanted to make sure we bring the #happenings competition to the region, to reward one of our fans with an experience they’ll never forget."

Social media fans must use the hashtag #happenings to tweet the brand through its dedicated Twitter platform - @KopparbergUK – as well as connecting with the company on Facebook and Instagram, telling them as creatively as possible why they want Kopparberg to make something happen.

Kopparberg hosted a London version of the event earlier this month, which it said attracted thousands of fans who watched the competition unfold.

A third #happening event is expected to take place after next week’s Manchester version in Scotland.

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